A brief relaunch story – from spam pages to search intent

Our client Shoepassion moved its nine domains from Magento to Shopify + WordPress in March/April 2022. I give you an insight into the project and the successful relaunch. As a legacy, we had to contend with hundreds of « SEO » sites that were created 10-15 years ago. We had to eliminate, consolidate and move away from keyword stuffing towards search intent & meaningful keywords.