New York Room

Judith Lewis

Whether it is a site of 600 pages or half a million, there are lessons to be learned with each one. In this session Judith will share the crazy things she encountered and a hit list of extremely important steps to follow when approaching a website migration (an SEO QA checklist) including what to request, what to watch out for, and what (no matter what they claim) needs to be explained to the devs very clearly. ...

Yagmur Simsek

Getting started with an SEO content strategy for your startup is complex when you don’t know where to start. What is more complicated than starting is having no clarity on where this strategy would take to in the future, especially when you are unsure what you are precisely offering your target audience. In this talk, I will share a recent case study including a true business journey, including highlights for the impacts of well-considered SEO content strategy on organic growth and business growth and digital product development. ...

Lisa Raehsler

Search Marketing is constantly growing, changing, and innovating. What are you doing to stay ahead of the competition? If you aren’t leveraging video and YouTube data in your PPC strategy yet, now is the time to start... ...

Gemma Fontané

Local product in international markets: To explain through a real case study how to sell a local product in international markets and how to make it known. Explain the different strategies you can consider. ...

Giulia Panozzo

Winner or Loser? Analysing your test results with Causal Impact on R Studio’: This session is centred around the use of Causal Impact Analysis, a powerful tool to analyse test results and infer the impact of a change VS control groups. It can be used on any areas where changes in strategy need to be justified by test results first, and it’s an invaluable tool to clearly show stakeholders the impact of your team’s work. ...

Jochen Mebus

The requirements for successful content have developed over the years and now request more and more strategic and tactical considerations, especially from companies that operate on a global scale. This presentation outlines some of these considerations and gives recommendations, based on best practice case examples, how to position a successful content practice. ...

Dan Taylor

In 2018 at TechSEO Boost I spoke about using Cloudflare Workers to solve real world technical issues, and overcome platform restrictions. I was then credited with coining the term "Edge SEO". 4 years later this space has expanded with more CDNs offering Edge SEO capabilities and there are number of use cases to benefit businesses of all sizes. ...

Tomek Rudzki

I have tons of data showing how and why large websites don’t get fully indexed by Google. Fortune 500 companies are losing money because they fail to get their valuable pages indexed. I’m talking about indexable, unique pages that Google refuses to index. I’ve been very interested in this problem for a while now. There are now months worth of data in our database showing why these problems occur and how to address them. I think we came to some interesting conclusions looking at our data, Google’s patents, and talking to Googlers (Martin Splitt and John Mueller). ...

James Brockbank

It took less than six months to grow a brand new site in the travel niche from 0 to 150k monthly organic sessions, outranking industry giants including Tripadvisor and Booking.com for high conversion-intent search queries. ...

Philippe Yonnet

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Corinna Vorreiter

Our client Shoepassion moved its nine domains from Magento to Shopify + WordPress in March/April 2022. I give you an insight into the project and the successful relaunch. As a legacy, we had to contend with hundreds of "SEO" sites that were created 10-15 years ago. We had to eliminate, consolidate and move away from keyword stuffing towards search intent & meaningful keywords. ...

Kaspar Szymanski

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Jo Turnbull

One of the most important ways of integrating SEO is building good relationships with the team at your company or partners you work with (if freelance). I am going to share ways of building long lasting relationships when remote working, based on my own experience of 12 years remote working and moving to 9 different countries. ...

Aleyda Solis

From how to format, segment and prioritize, to communicate and deliver SEO recommendations, in this presentation I'll address the challenges that make SEO audits to fail in their goals to be implemented, and how to address them effectively. ...